APPARATUS launches ACT IV
New collections from APPARATUS, and the presentation of their lines are always highly imaginative and eagerly anticipated moments in the world of home furnishings. The unapologetically seductive aesthetic of the New York design studio’s work courses through both design and delivery. Even their parties and the environs- imagined by founders Jeremy Anderson and artistic director Gabriel Hendifar- are legendary. So the rollout of ACT IV, their largest collection to date, after 18-months of enforced isolation and launch delays due to Covid, had the makings of another moment that captures pulse and potential.
Drawing inspiration from the 60s-era and the playful optimism of a time where machine perfection, scientific innovations and the human hand coalesced in an attitude of wonder, the 40-piece line expands the scope of APPARATUS’ unique vision. Think forward-looking cultural touchstones like the Jetsons, Pierre Cardin’s Space Age fashions and Regency robots meets midcentury modernism. ACT IV explores a period in which man-made ingenuity and technology elicited delight and includes lighting, objects, seating, and rugs.
To launch the ACT IV, a series of films were produced to live online, with costumes courtesy of American couturier Ralph Rucci and a supporting role by model Debra Shaw. But the lead is all APPARATUS, the “sets” built in a soundstage in Brooklyn and filmed to look like a diorama will soon populate many a mood board and absolutely lives up to the theatrical billing.
See the entire collection here.